First and foremost let me remind my Gen X self that Hello Kitty is not a cat but a girl as based on the pronouncement of her creator, Sanrio.
Theme runs based on popular cartoon and comics characters are envogue nowadays. Kiddos and parents alike throve to these fun runs like fireflies to light. They simply cannot resist not showing their “true colors” and unconditional love to these characters that have shaped and taken a huge part of their childhood either at present for the kids or some decades ago for the mommies and daddies.
Hello Kitty Manila Run 2017 was held for the very first time to a resounding success last October 21, 2017 at the SM By The Bay Area by Ten:22 Business Solutions, the local affiliate of Tokyo Gets Co., Ltd. Several waves of 5K runners mostly in full Hello Kitty regalia ran, walked, sauntered, took selfies and groufies, and engaged other iconic cartoon character fans from the start to the finish line. Numbering more than 10,000 strong, participants of all ages, sizes, sexes, and affiliations trooped the starting line and filled the activity area and the streets in splashes of color pink, tutus, and anything and everything Hello Kitty accessories showing the world how Manila expresses the fun run’s “Link Love Together” concept to the extreme.
A little bit of this character-based fun run – the first Hello Kitty Fun Run was held in Bangkok in February 2016. Afterwards, it was also brought by Tokyo Gets to many other Asian countries such as Singapore, China, Indonesia and Vietnam. Throughout the event, the concept “Link Love Together” was widely adopted from the race kits, to decorations, merchandise, to food and beverages, etc.
The activity area including the center stage features numerous fun-filled post-race activities and entertainment numbers that engaged the finishers as they scour the area for several Hello Kitty memorabilia and merchandises. Aside from the humongous Hello Kitty balloon, photo booths and themed areas where individuals and groups took some souvenir pictures, there was this Hello Kitty Food and Beverage mobile café catering to a very long line of finishers needing some caffeine jolt and some well-deserved sweets. Indeed, Hello Kitty Run Manila defined what a memorable “fun run” should be.
Excitement stirred the air right from the very start of the first wave at around 5:30 am till the last wave at around 7 am when it is already bright albeit cloudy.
Naturally, one of the highlights and most anticipated part of the event is the appearance of no less than Hello Kitty herself! So selfie galore it is!
Bonding and fun moments with friends
Sharing memorable experiences running with family
Some activity area scenarios
The Fabulous Running Divas will naturally not left behind.
So amused with this Hello Kitty Food and Beverages Mobile Café
Who’s that sexy thang I see over there? Charot!!!
Most pictures from this post are lifted from my Fab Running Ph FB page – https://web.facebook.com/fabrunningph/
Naturally, successful events of this magnitude will not be successful if not for the support of various corporate and business partners with the major partner being Cherifer Syrup. Other sponsors include SM By The Bay, ETC, 2nd Ave., Philippine Star, Manila Bulletin, Business Mirror, Otaku Asia, Golden Phoenix Hotel, Rizal Park Hotel, Hisense, Toy Kingdom, Skin White, Skechers, Pocari Sweat, Crystal Clear, Pascual Creamy Delight, Fujifilm Instax, Salonpas, ACER, Softex, Gardenia, Kinds in Mind, Banana Peel, Bert Lozada Swim School, Mogu Mogu, UBER Ph, Chips Delight and UCC Coffee.
The most exciting thing that came out of this resounding success though is the follow-up Hello Kitty Run Cebu 2018 happening in the early part of 2018 as promised by Tokyo Gets and Ten:22! Now that’s something to look forward to for those living in the Visayas area! Every Hello Kitty fan near Cebu for sure will mark their calendars and prepare their run costumes as early as NOW!
Let’s get to know the organizer of this event a little bit. Ten:22 Business Solutions represents Tokyo Gets Co., Ltd. Locally and together they provide optimal licensing promotion based on the culture and trends of several countries the mother company represents. Ten:22 provides support services to solve complex license agreement problems from content selection, negotiation, contract making to production, etc.
For further information and inquiries, you can get in touch with Ten:22 through Mr. Lynard Longcop via email at firstname.lastname@example.org or Miss Yamada at email@example.com