Why is it that most of the time I attend triathlon events it is always the media launch and nothing sort of me personally participating in the race itself? When will this end? How long will it take for me to get the courage, and the money, to join in one? Truth be told, I have been trying for some time now. In fact, I tried combining the three sports discipline, but had not been successful. It is just too laborious!


New World Hotel played host to this year’s innovative media launch for the inaugural staging of CENTURY TUNA IRONMAN 70.3 to be held in Subic Bay on March 8, 2015. And why innovative? Ogilvy once again out did itself by putting in a mini fashion show featuring swim, bike and run apparels from sponsor brands including Century Tuna’s own TRI HARD team right in the middle of the program! Lean and toned models including the Tuna Super Bod winners sashayed right in front of the press people visibly awed at what they saw. A great thing Century Tuna flakes and sandwich spread were copiously served to us with not so streamlined bodies to jumpstart not just an active lifestyle but healthy eating habits as well. The Boys Night/Ride Out guys Sam YG, Slick Rick and Tony Toni, themselves in great shapes, provided the energetic pacing throughout the two-hour lunch time program.






Craig “Crowie” Alexander, three time Ironman World Champion, will see action in the Century Tuna Ironman 70.3! Oh my! I just hoped I would be able to have a picture with him, but that is wishful thinking as of now. Or maybe with one of the presently most probable to win the crown in this year’s edition Luke Mackenzie and Caroline Steffen. By the way, they are just three of the over 20 professionals seeing action on March 8.


For the uninitiated, the course of the race will start with a 1.9 Km swim at the Sands of Triboa. A 90-Km bike race will commence right after hitting Transition 1 which will take them to Argonaut Highway, Rizal Highway, Subic-Tipo Expressway up until the SCTEX where they will take a U-turn and head back for Transition 2. No the agony and pain do not end here! They still need to run a 21 Km race course right when the sun is blaring at its hottest! Another note to the uninitiated, the Subic route is considered very challenging given locale’s hilly elevation and undulating terrain. I will gladly settle with Clark or even Filinvest for my first triathlon, if ever.


The movers of this event, Mr. Wilfred Uytengsu of Sunrise Events Inc., Greg Banzon of major sponsor Century Tuna, Mr Domingo Ramon C. Enerio III of the Tourism Promotions Board of the Philippines, hugged the limelight before getting all busy as the race day nears. In the question and answer portion where they served as panelists, I managed to sneak in a question promptly answered by no less than Mr. Uytengsu himself!



A qualifying race for the Ironman 70.3 World Championship in Austria offering 30 age group slots, this will be one of the more sought after races not only in our country but of the Asia and Oceania region where a number of competitive triathletes are based. Come next year and hopefully I will be one of those vying for those slots. Not!!!