This is a much-adored brand in the world today by top-level athletes who want more out of their performance. Under Armour takes into account all factors needed in churning out winning forms in the creation of their sports and active apparels. Here is the list of some of the advancement in material and construction research applied in the Fall and Winter 2014 Collection.
Technology: Micro G®
Product: Under Armour Speedform™ Apollo
The world’s first seamless heel cup. Manufactured in a bra factory and paired with the material innovation of a bra, the shoe is built to clothe the athletes’ foot to provide an ultimate precision fit experience for runners. Weighing at 182g, the UA Speedform™ The Apollo is designed for durable long distance running with strategic placement of abrasion rubber in high wear areas of the outsole for minimum weight with increased durability and traction.
This Is Wat Fast Feels Like
Product/s: Heatgear® Sonic Compression Tops, Heatgear® Sonic Compression Leggings, Heatgear® Sonic Compression Shorts, Men’s Alter Ego
Under Armour’s Compression’s squeeze supports your muscles so they vibrate less when you’re working. The result is less fatigue and more power.
UA Fabric – Increases Muscle Power, Wears Like 2nd Skin.
Product Line: UA Studio & UA StudioLux®
Product/s: StudioLux® Denim 20″ Capri, Studio Rave n Flow Tank, StudioLux® Lite Essential Jacket, UA Perfect Wrapped Tank, UA Urban Uptown Hoody, UA Studio Cross-town Longsleeve, UA Perfect Zipped Legging, UA StudioLux® Ombre Legging, UA StudioLux® Camo Legging, UA Perfect Printed Capri, UA Studiomod Jacket
Under Armour Studio features some of Under Armour’s lightest, fastest-drying, most luxurious fabrics all built excessively for the female athlete. The collection includes UA Studio and UA StudioLux®, each highlighted by the greatest performance pants in the world.
Designed for Beauty. Engineered for Greatness.
Technology: Armour Bra®
Product/s: Armour Bra® Protégé
Built with Under Armour signature fabric innovations such as moisture-wicking fabric and strategic ventilation, the revolutionary Armour Bra® allows women to choose a band and cup size ensuring the perfect fit. Finally, the only bra made for consumers.
The Hardest-Working Bras in Sports
Product/s: HeatGear® Flyweight, Boxerjock, Combine Volume Tops, Combine Volume Shorts, Combine Training Woven Pant, HeatGear® Sonic Leggings, HeatGear® Sonic Printed Short, Power in Pink Series
The original gear – the fabric that founder, Kevin Plank, dreamed up. Heatgear® wicks sweat and regulates your body temperature. Its thin and light fabric keeps you cooler, drier and faster while its “stealth” flatlock seams enhance feel and fit.
The New and Greatest Baselayer Innovation
Technology: HeatGear® ArmourVent™
Product/s: Sixth Man 2-in-1 Short, ArmourVent™ Shorts, UA Rally Shorts, UA Play Up Short, UA Logo Big Tri-Blend Tank, Big Logo Applique Hoody, UA CC Undeniable Capri, UA Great Escape II Perfect Shorts, UA Flyby Legging, Stunner Runner Jacket, Stunner Stretch Wvn. Legging, UA Live Love Run Top
ArmourVent™ mesh technology cools your body with true breathability in a light, stretchy, fast-drying fabric. The apparels have fully open holes that are knit into the fabric.
That something extra you need to keep moving forward
Technology: ColdGear® Infrared
Product/s: Armour Fleece Storm Big Logo Hoody, Armour Fleece Strom Blocks Big Logo, Armour Fleece Storm Franchise Jacket, ColdGear® Infrared Warm Up Pant, ColdGear® Strom Transit FZ Hoody, ColdGear® Strom Survivor FZ Hoody, ColdGear® Storm Transit Pant
Each piece of ColdGear® apparel has a soft thermo conductive coating inside which features a distinctive pattern that absorbs more of one’s body heat.
Stay warmer longer in cold weather
Technology: UA Tech™
Product/s: UA Tech™ Short Sleeve T-shirt,
The UA Tech™ is one of Under Armour’s most famous and best-selling pieces of equipment – a soft, comfortable, broken-in T-shirt that keeps you cool, dry and light.
The T-Shirt That Wicks Sweat, Keeps You Cool & Feels Weightless.