Everything running is skyrocketing in price – from registration fees, shoes, gadgets, even running accessories! Coming to think of it though, what does not? One of the latter is the much sought after hydration belt. Every runner worth his/her mileage knows its importance during lsds and out of town running. As one increases mileage from a few Ks to conquering the much daunted marathon distance, hydration needs also levels up. The price though of a decent belt costs more than a regular runners’ reach. It is in this consideration that Unilab, through its marketing assistant Bianca Sison, came up with a great promo to address our needs.
A special event was held at the Kabisera Ng Dencio’s at 7th Avenue, Bonifacio Global City last April 24 to launch this promo. Present are the representatives of ULAH headed by its assistant marketing manager Bianca Sison. The product endorser himself, Coach Rio of Riovana and RunRio, was also there to support the event. Not only established running/sports bloggers were invited to this event but likewise some upcoming ones. Headed by no less than the indefatigable and hands on Vima Mendoza aka Kulit Runner who also did the hosting, the bloggers are all ears not only when the product was introduced but also to the wonderful benefits of Enervon Activ and Ion Energy drink for both recovery and instant energy boost during a race. More details on this in my upcoming post. In the meanwhile, here are some snippets of what went on during the event through the pictures I captured.
More wonderful pictures here at the facebook page of one of the official photogpraphers Lestsky Les.